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WHAT IS A CIRCULAR ECONOMY?

It is a move away from our linear, use-once economic model!

The aim is to create a sustainable and regenerative economic system, that benefits both businesses and society by reducing waste, conserving resources, and mitigating the environmental impact of production and consumption. 


A STORY OF MANY R's

  • Optimize resources in production and consumption activities. Raw materials, energy and water are finite.
  • Prevent waste by rethinking design, manufacturing and consumer behavior.


  • Encouraging the reuse through refurbishing, repairing or repurposing to extend lifespan.
  • Promote a sharing economy, reducing the need for individual ownership of products and assets.


  • Designing long lasting products with easy repairability.
  • Supporting repair, fixing and maintenance services. Creating jobs while extending product lifecycles.


  • Refurbishing and upgrading electronics to extend their life.
  • Refurbishing furniture and appliances to like-new and encouraging resale or reuse.

  • Disassembling, rebuilding & reassembling products to like-new.
  • Industrial remanufacturing to extend life of machinery and reduce the need for new.

  • Collecting and recycling materials from discarded products to create new ones.
  • Promoting closed-loop recycling systems that feed materials back into the same products or industry. 

  • Encouraging everyone purchase sustainably, by considering the environmental and social impacts.
  • Incentivizing extended producer responsibility (EPR) for the product lifecycle and designing more circular products.


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